Maybe I'm just stupid, but I'm seeing the typical "fade-out" at the bottom of the article, followed by a subscription-wall, suggesting more of the content is behind this gate.
Tho, maybe the "Making the edit" infographic is really the bottom of the article...
That's just Kdenlive getting tagged as "Video editing software" on wikipedia/search engines, and I guess they simply bought ads for the "video editing software" space...