These guys make plenty of cash with those ads. The bigger problem is that it is one of the only options they have and it comes with the price tag of some users complaining about the experience.

Josh from Tap.Me here. We are taking a game design approach to solve this problem in a no-popup or banner ad way. More Google AdSense. Here is why we are doing it right: http://tap.me/wp/2011/05/game-flow-and-in-game-advertising/

We think the players should have the fun they are there to have and will appreciate it when brands add value to that experience vs. get in their way.

An ad in the comments of an article about how annoying ads in games are. And the article itself turns out to be a sales pitch at the end. Is this... is this double-irony?

Just letting readers know about our option in the space. There are few comments about how no one is taken an adSense approach to how in-game ads work and I wanted to let people know that we are.

Yes it's ironic ;).