There's a great interview with the founder of 'words with friends' who says this is the exact intention behind the site (more or less).

Interview here: http://www.youtube.com/watch?v=MFFZpF7Y_8k

There's an inforgraphic that states more marriages per year originate from WoW than from Eharmony.

Here's the link: http://www.webpronews.com/gaming-beats-dating-websites-when-...

That's fascinating, thanks for sharing that!

A good resource for finding articles on this is: http://www.onlinepersonalswatch.com/internetdatingscience/

Eharmony is a great site. But it's aimed squarely at people looking for serious relationships.

We're looking at people who aren't necessarily at that stage yet.

Thanks. Appreciate it :)

Thanks!

Agreed that what we're doing might not be viewed as PC. But the opposite argument - that women and men are the same, doesn't make any sense.

Thanks for the feedback, we'll look into it!

Not sure I get how the example relates to the point your making. But agree 100% that Western culture is not the be all and end all.

It is the market we're playing in though...

Not the market you need to be playing in, something enormously frequently overlooked when a localised problem arises here I have found, is all.

Yeah, they came out of SW London halfway through 2012 if I'm thinking of the right group. There's a few different sites that seem to be converging around the same idea.

Exactly!