I picked Infinite Jest up again about a month ago and had been wading through a lot of articles on DFW as a way of trying to understand his suicide. So that was the context in which Aaron's death came to me. I also saw the connection in Quinn's post and it had me wondering. Thanks for completing the post.

The thing you are paying for most of the time is for someone to beat the shit out of your story to make sure it's as succinct and compelling as possible -- while being 100% jargon free. Whoever you hire, you want to make sure you get that out of the deal if you are paying $$.

You can see examples of videos our team has done along those lines over at http://whatnowexactly.com/

And to answer the style question - there are probably 10 good companies in the U.S. that do these sorts of videos and we all know one another ;)

Here's a good writeup of what Roberts had to say over on geekwire…

http://www.geekwire.com/2011/popcap-ceo-secrets-building-gre...

Money quote: "Luck is always a factor in business … and the most successful companies actually take advantage of luck"

I tried to get my previous business partner to realize that, but he (like others) feel uncomfortable with the "luck" factor. I'm not because I realize I got lucky and thus have even greater reason to take advantage of it. :)

My new business partner is 100% on board to seeing and taking advantage of luck.