Disaster preparedness in the general sense is actually a pretty good idea.

The basics in any situation are largely the same. A supply of water, and/or water purification means. A food supply. Shelter, such as a tent or sleeping bag. Sturdy clothes and boots. Flashlights. A radio that doesn't require mains power to operate.

Inventorying your possessions, knowing what community resources exist, and having proper insurance also helps.

Bdale Garbee made a pretty heart-wrenching presentation (though uplifting overall) of his family's experience with utter devastation which arrived on a few moments' notice. Not an earthquake, but a wildfire, which reduced his Colorado home and possessions to ashes and puddles of molten metal.

It's instructive.

In other areas, hazards include tornadoes, hurricanes, floods, landslides, fire, tsunami, and civil unrest or war. In pretty much all of these cases, a basic "earthquake kit" is a pretty good start on being prepared and increasing your odds of survival and/or comfort should circumstances turn south.

An Example of Pathetically Self-Aggrandizing Twaddle, Nearly at Its Worst.

You seem to have called a spade a spade and some folks don't seem to like that. Yes, that page (the article and the byline) does seem a little anxious to establish the author's credentials. But that should be taken separately from the content.

I'm surprised that the article got so many up-votes considering it has so little technical detail.

"Price discovery." What a sweetly tight little piece of propaganda. Hnngh.

If the author only paid $4 to escape that ornery-looking, club-like loaf of bread he baked at home, he should probably consider himself fortunate.