Chrome is probably not going to match this service, as google would prefer to track us. Will this drive people back to Mozilla?

1. There are plenty of Chrome extensions which block trackers like this, such as Ghostery

2. You can disable third-party cookies in Chrome's preferences if you like

The majority of general users have not expressed any sentiment that they mind being tracked in this way on particular websites who have "opted in".

In fact, based on advertising trends, they actually find it useful and respond well to it - adverts that show you products that you've recently been browsing for etc.

Agreed. Lets not forget that Google has X labs, and while secretive, we at least know they will pave the way for augmenting reality and self-driving cars. That's pretty innovative.