Think about the future ramifications if more companies were to implement this invasive garbage. Do you want to have to install mcdonalds app to order their food? Great clips app to get a hair cut?
Brigading is certainly one possibility. Another more likely possibility is that the majority views BBC's actions as being wrong and further eroding trust in the media. How would you like it if BBC did what they did to you?
> we are at war with many countries all the time, most of it is cold
Like whom? We (and let's be honest, every other great power) are at war with many countries all of the time, and while they may be cold for long stretches, they absolutely (a) go hot from time to time and (b) are constantly threatening to go hot.
To me "war" is a state of "no rules" hurting. IE nuclear, biological, any weapon goes. Anything less is an exercise in restraint - even if still quite terrible in it's own right.
Which means there are lots of "exercises" of varying lethality, risk profiles, spheres of influence, etc. And yes many countries are jockeying against other countries in varying ways.
Large scale scams against other countries could be seen as an unintended (not a planned government action) exercise that is condoned by the government.