Is a medical condition not PII? Together with the fact that it's linked to a specific person, their tasks, responsibilities, mannerisms. Even an IP address is PII, not sure how a full chat log isn't, even if it's not text-book PII.
Isn't any personal data a PII? You just need a couple of personal o enable t identify individual. And if this is in an org then amount of individuals is quite small, so sometimes it needs just one personal detail.
If you have dyslexia and I know it, that brings it down to 20% of people. Combined with some other data, this is a pretty good factor to narrow it down to "who you are", right?
Okay but my point wasn't about an advertisement or a poster on a wall, it was about advertisements on every blank surface, so I'm not sure your reply is relevent to what I said. If your point is just everything in moderation, I can agree with you, but we're well past the advertisers being moderate with what they're pushing.
> Wait what, so there is no content disarm between companies making ads, and the publishers? They can literally push whatever they want? Wild.
RTB (real-time bidding) does not incentivise publishers to care about what ads are actually being shown to individual users, so long as CPM is maximised.
This wouldn't sync over any of the data points that are calculated by the device, VO2 max, various sleeps cores, etc. Probably a good thing as those things are rarely all that useful.
As far as I know, the Braze/Snowflake integration is just to pull contact data and event feeds into Braze and to sync out performance data.
If they’ve gained access to Braze presumably they’ll have access to the contact db stored in there along with whatever other information is pushed in to support segmentation and personalisation but it’s definitely limited in scope vs just gaining access to their snowflake db.
This assumes they implemented things sanely with the db user for Braze having limited access rights…
Yeah, I noticed they were recommending that users log in and reset their password - at a time when ASOS still hadn't said anything about the extent of the problem.
For all they knew, the attackers could have been able to subvert the reset process to collect plaintext passwords, so the Beeb's advice risked turning a disaster for ASOS into a catastrophe for their users.
I'm not sure who is recommending that, but if it is in the general channel it could be the proverbial bad guys making that recommendation in order to grab more account credentials.
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