I’ve been working on fairly large scale broadcast television back-end systems which have been using 10/25/100G SMPTE 2110 IP for video flows instead of HD-SDI, and those have been timed with PTP for a while (SMPTE 2059-2 standard, which is a PTP profile).
The GPS locked master clocks are custom hardware (ex: https://evertz.com/products/5700MSC-IP), but a lot of the edge devices like the video playout servers are standard X86 hardware with Ubuntu Linux, with PTP delivered in-band over the 10G/25G ports to the device (same link as the video/audio flows).
(… Which I realize is not as accurate as the newer White Rabbit related PTP update you refer to - but still odd that the original article referenced NTP and not even regular PTP which has been in use for a while and seems pretty close to their claims even before the more recent enhancements)
Regular PTP is old hat as you say. ~5ns though I thought needs some real thought, and picosecond sync needs a combo of PTP + SyncE + link compensation, which is now the "high accuracy" profile.
It's all fairly simple in the end if the hw has the tools but good luck buying SyncE or 1588 without $$$.
25:30 - Rationale, background
53:00 - Discussion of financial models, move from capex to opex
Keep in mind that the volume of data in terms of video assets for broadcast quality linear playout as well as numerous continuous high bitrate outgoing video streams is very large.
As they note in the video, their financial modelling showed that it made financial sense to move to AWS if it was "all-in", allowing them to fully close down a number of large data centres.
The GPS locked master clocks are custom hardware (ex: https://evertz.com/products/5700MSC-IP), but a lot of the edge devices like the video playout servers are standard X86 hardware with Ubuntu Linux, with PTP delivered in-band over the 10G/25G ports to the device (same link as the video/audio flows).
(… Which I realize is not as accurate as the newer White Rabbit related PTP update you refer to - but still odd that the original article referenced NTP and not even regular PTP which has been in use for a while and seems pretty close to their claims even before the more recent enhancements)