Diebold rebranded their ATM models from MDS to i-Series in 1991, the year I joined Interbold, the Diebold/IBM joint partnership. Prefixing everything with an "i" was a thing.
As someone who has to use Zoom Chat every day, this a thousand times. (We still run an XMPP server on the side just to avoid the horror that is Zoom chat.)
Living in Ohio, the conversations I have with his supporters here always started with the phrase "he is a businessman", a comment that always baffled me. But that is the perception.
Something to consider; large gold letters on his buildings, golden toilets, gaudy furniture, jets, and trophy wives. These are all cliche elements of the "new rich", the common guy that made to the big time. Unfortunately, this is appealing to a large segment of the population.