Total tangent, but what vagary of HTML (or the Brave Browser, which I'm using here) causes words to be split in very odd places? The "inspect" devtools certainly didn't show anything unusual to me. (Edit: Chrome, MS Edge, and Firefox do the same thing. I also notice they're all links; wonder if that has something to do with it.)
Probably too early to tell, but the tech industry is rife with magic incantations and long held beliefs that we do because we've always done them, not because they "work".
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