I tried GNUCash and opted for this. I think the UI is more understandable and polished.

Still a lot of depth to Firefly and has its own learning curve.

Its also written in PHP using Laravel which can be appealing.

UI might be more understandable and polished to someone new to both programs, but I have used GNUCash for over a decade. Change is effort.

As for PHP, it has never been confidence inspiring. I will say this despite having used Laravel professionally.