Yep - we haven't completed it yet so even though the platform is already opensourced under GPL and we are committing to it bazaar-style and not cathedral-style, it's not yet been properly marketed.
I just wanted to illustrate how just opensourcing things isn't enough. You need marketing, PR or organic notoriety. And often that takes resources. Once, I met Eben Moglen and he yelled at me for half an hour simply for taking investors for my company. I explained to him that "free software" doesn't solve the economics for entrepreneurs who start new projects. You still need to use resources. Later when I sent him the link to github he said he was wrong but stopped short of an apology. Quite a strange guy.
Here's my question: What was the board thinking to put him in place? It's not as if Eich won a contest just by inventing one of the most widely distributed programming languages, there were folks who decided he was the best to lead Mozilla forward. How did they go so wrong?