Other = Law (J.D.)

A startup flourishes when its founders have the belief, whether it is well founded or not, that there chance of success is at least 80%.

In New York you'd never get two plates and two beers for $20.

"The emissions of burning methane have less of a green house effect than methane gas itself."

True only if the methane is present in the atmosphere. In this case it is trapped in ice or under water.

Ha, so true.

OK Cupid is free and freemium, isn't it?

I think a free product or service is in trouble if it has to advertise.

Perhaps the quote should read: "Advertising is a tax for being unremarkable, and/or not free."

Fleaflicker,

What type of Adwords bidding strategy did you use? Since fantasy football search terms are so popular, I imagine that your adwords campaigns could get expensive.

The term "free fantasy football" mostly.

They were very expensive ($1-$2 per click during peak season) but it was worth it. A print ad costs a few thousand dollars and you're not guaranteed any visitors.

One thing I learned about print ads is the price is very very negotiable. Start with a price so far below their asking price that you feel embarrassed. The list price for magazine ads can be several times greater than the price they're willing to settle on, especially as deadlines approach.

Another good option is to advertise on small niche sites. There are a lot of "mom and pop" fantasy sites with cheaper advertising and the exact audience I was looking for.

Thanks for the reply!

That is about the rate I expected. I agree, it is still a safer bet than print or banner ads.

I've been a big fan of Fleaflicker. Congrats on your success.