I am thinking about this problem at Amplitude. The holy grail of the martech space has always been to predict someone's next action based on what they've done before. What's exciting is that we have one of the largest datasets to be able to do that. Done right you could have products proactively do those actions/change itself to make those actions easier. If anyone is interested in this problem, please reach out!
I need to remember that on HN, sometimes the founders of companies I'm talking about will respond :D. I should've used more words.
I don't really know what reasonably costed would've looked like for the time I used Amplitude (2018-2019), but I know that the value my team extracted from it was not commensurate with its cost. Whether that was because of overzealous assumptions on our part, or something else, I don't really know, but I know we signed up, used for a few months and then canceled/downgraded to a cheaper service whose name is escaping me.
I was mostly challenging the "Just use ____" notion of the commenter above, not really that Amplitude is worth the money for correctly-intentioned businesses. Regardless I appreciate the ask.
Ferruccio and Enzo- congratulations on the launch of June! I've been very impressed by what you've built with June. I love that you've gone deep with the B2B use case- I think there's a lot of depth to that well. The leverage you're getting out of AI is an early preview of where I believe insight generation in this space will go. The combination of the two is powerful.
I'd love for you to add Amplitude (amplitude.com) to your guide. Ensuring we have the same easy out of the box experience GA does is a top priority for us this year. Let me know how I can us get added!
Glad to hear you’ve been happy with Amplitude. We’ve been doing a lot RE helping customers federate data to data lakes/warehouses. If I can ask- what data lake you using and what data from Amplitude are you looking to get into it? (Raw dump of analytics data or something else?)
Hi,
Thanks for your interest, you've got a great product there and it's been really cool seeing it evolve.
We're actually not currently using a data lake. We were initially on the startup plan which was fantastic (the ability to do templated reports etc is a big one for us) but currently we couldn't justify the cost of a full subscription at that point (and now we are just making do until we can complete our next round at which point we will re-look at the whole situation)
We love that you have an API and used fivetran to ETL to (for want of something cheap + low BI tool costs) BigQuery where we were hoping to be able to attach Data Studio to it to achieve our objectives.
This may not have been the right approach.
We couldn't spare anyone from our dev team to take the time to work out the transforms/queries required to make it useful in Data Studio so we spent some time contracting the work out, but that fell over because they were on lend from a mate's startup and I think just never moved out of the blocks. Also maybe we were using the incorrect tools.
Essentially we were looking to get a fair proportion of our data out, in order to create data views for our clients on their usage (... platform in bio, but hospital analytics stuff - no patient info, all operational efficiency). This was fulfilled really nicely by Templates but in the reports we now generate (... a bit laborious but using a offshore contractor who takes all the pain out of it) we are also able to put benchmarking averages against their peer hospitals etc in which wasn't something it was immediately obvious we could achieve with Templates. Ultimately we want those individual dashboards available for the Hospitals to view, as well as be able to return things like views per period for their content on our dashboard, which we know we can also achieve through the API
Thanks for the feedback. Yeah, it's not ideal today, particularly for companies in your situation. The problem is we're applying the same GTM motion across everything. It works very well for the enterprise but to your point a heavy sales approach doesn't make sense for SMB. We're going to be making some changes here to improve it in 2022 and break out how we organize our SMB business from the other parts.
Can you send me a note at [email protected] with your thoughts on what you'd like to see? Thanks!
Yes- this is the wave we're riding at Amplitude! The revenue center in companies is changing from sales and marketing to the product organization. That's where all your customers are going and the pandemic is just accelerating this trend. As a result, we're seeing the Chief Product Officer becoming the most important role in the enterprise. We're in the very early stages of this trend and I'm excited about the long term potential.
Our SVP Product Justin is a member of the collective as well!
