I was on the team that was peripherally involved in building the Amazon Dash collection of products. The scale idea has been floating around within the company since 2015/2016. It takes long to do this at scale and a cost-effective point.
There were also other similar products that were scrapped because there was no way we could sell them at a reasonable price.
> "The scale idea has been floating around within the company since 2015/2016."
So much this.
As a former startup founder now acquired into a Top 10 valley tech company, few people understand just how many nascent projects, features and ideas a huge, successful tech company has in development. At least for our active product domains, I never saw a feature from a competitive product that we didn't already have on a list and usually in development somewhere.
When I first started, I would sometimes see a "neato" new feature publicly demoed in some competing product and bring it to the relevant PM's attention, only to be sent back a two-year-old internal video of a similar feature already working and either queued for shipping, dropped in market testing due to weak response or deferred to the "next version" queue due to resource prioritization.
I was on the team that was peripherally involved in building the Amazon Dash collection of products. The scale idea has been floating around within the company since 2015/2016. It takes long to do this at scale and a cost-effective point.
There were also other similar products that were scrapped because there was no way we could sell them at a reasonable price.