Try holding an iPad with one hand for an extended period and then we'll talk. It's not possible and I always finding myself propping it up against something. The iPad is not a e-reader. Too heavy.
Groupon spent a LARGE amount of money on marketing. They had a pretty large affiliate marketing program that paid out ~$2ish range I believe for an email submit. Affiliates blew this offer up.
Best answer here. I used to run traffic to Groupon clones so I know all about their affiliate program.
The secret is building high converting landing pages and a strong backend. Then push the offer out to affiliates who can drive lots of traffic and sit back and wait for signups.
He's using backend in the direct marketing sense... What you do with a customer after you make the initial sale (cross selling, up selling, follow up pitches, customer reactivation, referral drives, special events, etc, etc)
You got it right :) Specifically, in this case, it's all about how well you can upsell and how effectively you can email your existing customer base to keep them engaged.
They also had a large call center that were experts on selling over the phone. There are well documented reviews of how they were able to get so many deals for so cheap on the web. In my experience as a software engineer, talking to businesses about giving me offers is not what I want to do and terribly boring but many people love it. You need to find the right people.
