These guys came out of Start Norfolk( www.facebook.com/startnorfolk ). Love what they are doing! Great founder and team, serious solution to a huge problem area.
Key metric appears to be that 99.99% of startups will not be the former FB, Stanford Grads, Suster is talking about so, there's a higher probability that they will succeed if they actually make money. No? If someone isn't willing to pay for your startup, are they really a quality user?