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I don't think Keurig qualifies as a startup. Their k-cups have been around since 1998; the company since 1992.

Coffee is a consumed by many daily; Keurig is undoubtedly the most popular single-serve brew solution. It's likely that more drink a cup of coffee from a Keurig machine than wake up in a Marriot bed or turn on a Nintendo. Their users are always buying consumables; hospitality and entertainment media is typically purchased far, far less frequently. (and good or bad, Keurig's DRM is designed to help them squeeze out more licensing)

Marriot is getting squeezed by the many hospitality options and AirBnB; Nintendo is the #3 console and is getting squeeze by mobile gaming. Keurig however, is by far the most available option for single-serve in most grocery stores and in places where you buy the machines.

So yeah, in terms of many business metrics (market share, consumer loyalty and access, etc), they're not in the same realm as Marriot or Nintendo.



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