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It blows my mind too.

I'm a coffee nerd, but not a snob. I can enjoy a cup of Starbucks, gas-station coffee, and even be fine with a cup of instant.

I would choose any of those over the best Keurig I've tried. To me, the taste goes far beyond "not good" into "awful" territory.

But like you say, people genuinely like it. We added one to the waiting room of my wife's medical office, and from her patient's reactions you'd think we were giving them world-class coffee for free. I wonder if Keurig coffee is one of those weird foods like cilantro where only some people can taste the "awful".



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