Starbucks is leveraging it's economy of scale to out price it's competitors in a free market. Keurig is using it's position in the industry to enforce DRM on it's hardware to stifle free market competition and exert it's power over the customer. Now, you may agree or disagree with Starbucks business practices or Keurigs DRM. However, I stand to argue that a direct comparison between the two is unfair.