> Like lots of other companies with high traffic websites, we are a technology company; one with a deep team of software developer expertise. It took us only a few weeks to write our home-brew analytics package.
I'm a little curious why they decided to go this route instead of using one of the open-source solutions. Aren't there good solutions to this problem already?
I was curious as well and just assumed the usual NIH (not invented here) syndrome. Web analytics was so mature before Google bought Urchin and turned it into Google analytics. Since that time countless open source projects have sprung up (pwik was the first that came to mind). Google for open source alternatives brings up thousands of pages of projects.
Writing your own is easy for the basic stuff. When you want to move beyond the basics, as Spider Oak will find, it becomes much more difficult.
I'm a little curious why they decided to go this route instead of using one of the open-source solutions. Aren't there good solutions to this problem already?