your sheep analogy is terrific. just... brilliant.
I think PowerReview has an interesting strategy in that, aside of your sheep analogy, they aim for corporate partnerships; they are closer to the "B" in B2C. revvu's strategy, if I'm not mistaken, is much closer to the "C." And in this aspect I would think the "it" for the B-approach and C-approach are different.
A more immediate competitor for you might be epinions.com?
Sure epinions would be a closer comparison to us, because we do allow user reviews.
Our approach though, is mostly to let people submit links to outside reviews. There will always be CNet & engadget (and these will be submitted), but what we're hoping for is a place to help people find reliable reviews from lesser known sites like audioholics, i4u, GSM arena, or the hundreds or thousands of tech blogs like digitalconsistency.com that pop up all the time.
Forming a user-driven centralized hub for consumer electronic reviews from all over the web.
I think PowerReview has an interesting strategy in that, aside of your sheep analogy, they aim for corporate partnerships; they are closer to the "B" in B2C. revvu's strategy, if I'm not mistaken, is much closer to the "C." And in this aspect I would think the "it" for the B-approach and C-approach are different.
A more immediate competitor for you might be epinions.com?