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> I can't help but wonder...how many real-world businesses could benefit from the same type of invasive tracking that online businesses seem to think they have a right to subject us with? > For some reason, though, we don't allow that sort of privacy violation in our actual lives. > However, most real-world businesses manage to do quite well even with our rude dismissals of their desire to track us.

Are you sure you're not being tracked? There are technologies like Prism[1] that allow stores to track people, where they go, how long they stay there, etc. On the lower-tech side, point cards[2] are also used to track purchasing habits.

[1] https://prism.com/

[2] http://consumerist.com/2012/02/17/target-figures-out-teen-gi...



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