But a particularly powerful one, it's not attaching to feelings of escape or enjoyment but friendship and social status. So even if you dislike you can't not participate without serious consequences. Especially when you are at an age when social status is of extreme importance, that gives the operators of the network and app a hell of a lot of power and a new flavor of power at that.
EDIT: At least SpaceX and Tesla won the Crunchies instead of junk like Snapchat.