> For some people, this is the nightmare scenario.
Because the power balance is completely in favour of the advertiser. They employ psychologists[1] to improve the effectiveness of their adverts — that is, to make people buy things they didn't actually want to buy.
What? No. if you've done any online marketing employing a psychologists would be stupid for 99% of businesses (Walmart being the 1%). You just analyze mountains of data, learn best practices, and you'll be successful. That link is trash, asking people to pay for training.
Because the power balance is completely in favour of the advertiser. They employ psychologists[1] to improve the effectiveness of their adverts — that is, to make people buy things they didn't actually want to buy.
[1] http://www.psychologyschoolguide.net/psychology-careers/adve...