The bigger problem is the consolidation in the industry. 4-5 years ago, there were lots of relatively small studios making good money off of this 1-2% freemium model, while also releasing high quality games.
However now, that money has dried up. Formerly successful studios that used to make a lot of money are having a hard time making ends meet on their own IP. The cost of user acquisition has gone up way too high, because the biggest players have effectively infinite ad spend.
However now, that money has dried up. Formerly successful studios that used to make a lot of money are having a hard time making ends meet on their own IP. The cost of user acquisition has gone up way too high, because the biggest players have effectively infinite ad spend.