But your individual case isn't going to affect their behavior. If you wanted to change the situation, not paying simply isn't going far enough. You'd need to coordinate with other potential victims or do something like this website and spread defenses. Without putting effort into organization, your thinking that you've helped others is pure egoism because these schemes only require a few people to pay to be profitable.
Welcome to the real world. It's twisted in exactly this, game-theoretical way.
In case of ransomware, criminals are exploiting the very difficulty of victims to coordinate their actions. They depend on you paying instead of solving it yourself, educating others, or even simply calling the police. In other words, they profit directly off people's short-term, selfish thinking. The advice of defaulting to not paying is sound because if enough people follow it, the whole ransom stops being viable, which makes ransomware attacks stop coming.
The same, by the way, is the tried and true way of dealing with regular, meatspace, "I kidnapped your daughter" ransom cases.
> But your individual case isn't going to affect their behavior.
It isn't going to affect them much. But as anybody who runs a business knows, the difference between loss and profit generally hinges on a number of sensitive factors. Note, for example, that drug dealing pays so poorly that many drug dealers live with their moms: