The problem with phrases like "Leading Provider" isn't just that they're too marketese, but that they're obviously false. They destroy your credibility before the game even begins.
Moral of the story: Just speak English and tell the truth. A concept so revolutionary, it just may work.
Great post, Jason. You put a label (early adopters) on the demographic many of us should be pursuing. Thank you.
I agree with you, but I'll allow that it may depend on to whom you are marketing yourself. I think it may sell to, and may even be necessary in order to sell to, a slightly-below-average non-discriminating (to you and me) consumer.
Moral of the story: Just speak English and tell the truth. A concept so revolutionary, it just may work.
Great post, Jason. You put a label (early adopters) on the demographic many of us should be pursuing. Thank you.