I clicked, I read your value prop, I just can't see myself paying $95+ /year for less obnoxious email in my inbox. It's really not that big of a problem to me.
ugh. I have "Yearly pricing to the homepage" sitting in my to-do list for a few weeks :) so – there's yearly pricing (and it starts with 14.99 / year (I know, this looks really weird, but it took us some time to get to this pricing).
now, whether it's valuable enough to justify the price – depends a lot on how you use your email. we've got users managing 3-5 accounts with hundreds of thousands of emails each and they use our labeling/organization more than removal. think of it as of a way to act upon a group of emails no matter what the size of the group is.
(and I kinda think our website is not really good at communicating this – our traffic is mostly coming from android app right now and we've been putting website work off. who knew!).
You offer plain and simply ask for 8€ per month per account.
That's simply a ridiculous amount of money for 99% of the people, what you have but we can't see is part of the problem, not the trust, the price is just not worth for what you offer, so, don't complain about "not a single new customer from 50 clicks".
Hey, quick fix: Just make Yearly the default option when the page loads, since the yearly options are the best price. Users to your site may just scroll through without clicking anything and only see the monthly prices (like I did).
this sounds like a great idea from the rational standpoint, but our data says otherwise. we've seen a conversion increase and generally more people started buying when we enabled monthly prices and again when we made them default. I have a few theories to back it up – but generally speaking pricing perception is emotional, not rational. looking at our prices you'd assume no one buys monthly, but about 40-50% of people do :)
Yea I'm certainly not eager to sign up for another service like this after finding out that the last one I used sold my data. It's getting really tough to trust third party services with your data these days.
my point exactly. I was just discussing this with a friend – there's really no way for us to prove that we don't keep or don't sell the data we get access to (aside from clearer tos/policies).
and it's even scarier with iCloud for example – they don't have oAuth and people need to enter their passwords to scan/clean. (they do have "app-specific" passwords though but looks like people have hard time figuring those out.)
fair point – this is something we consider doing before expanding to b2b market. but:
my day job is in ecommerce (I work as a product manager at FastSpring) and I used to work on CleanMyMac at MacPaw – had to work with trust in both. it's somewhat unexpected but people who are buying software for themselves usually don't care about PCI compliance, audits, and other artifacts of "institutional validation". they care about a "norton secured" badge, proper language, recommendation from a person they know, a review at the website they read, "that green thing with the lock in my browser".. we're now at the phase where we are trying to find the right combination.
just to be clear – it's very different from project to project and depends on the audience. what I'm saying is that we're making decisions emotionally mostly based on our prior experience and rely on internal "thermometer" to tell us if what we're seeing is trustworhty.
When dealing with sites where high trust is required I think people would much rather see an independent audit or compliance with a (legit) security accreditation than a Norton badge, however, most of the time this is not offered, so we make do with the crappy badge, a recommendation, or gut instinct.
Having said that, I deal with independent audits in my job, and they're not all that reassuring.
Pardon my ignorance or perhaps its just that I've become jaded, but outside of circumstances with dire/sever consequence such as laws, regulations, etc how does an independent audit (legit accreditation or not) verify what happens after the audit is done and the auditors long gone?
How does an independent audit detect out of band taps (swapping binaries, re purposing archives/backups, mirroring, etc) on infrastructure the auditor wasn't monitoring before the audit? logs? but more importantly amortized or not the customer eventually pays for all this activity that at the end of the day is more fluff than substance (in terms of what the customer can actually verify)
In the end doesn't all this come down to just another form marketing?
Please note, that I recognize that there are many scenarios where an independent audit would add value. I just don't think it adds anything that social validation doesn't already add when considered from the perspective of a consumer to whom the infrastructure behind the service is unavoidably opaque.
I don't see how that indicates a lack of trust. People may not be in the mood to change, or need to do more research before they do, especially since it is very late in the evening for the Western world.
Also, it's only been 30 minutes since your first post, and 50 is a small sample size.
