For the BBC demo page, how about isolating the clip you want to show, perhaps surrounded by whitespace, but with a juwo page header? (i.e., make it clear this page still belongs in the juwo site, and you've just sampled a small part of the BBC page)
People with ADD like me will start reading the news ticker or some of the other stories (seriously, I had to back up twice to figure out what I supposed to click on!).
Also, for people not running XP and using Java plugins in their browser (I'm one of them!) can you prepare a version that will still convey what the demo does?
Basically, lose everything from the BBC page except the href to the clip you want to show and put it inside a "juwo" page, consistent with everything else on your site.
For a while there, I thought I was at bbcnews.com and I started reading all these extraneous links and photos.
Yes, I understand how that would work if juwo were installed and I'm browsing other sites, but copying the entire BBC page is unnecessary, esp. when the only relevant thing from the demo's perspective is that single clip.