It is hard to explain juwo in one sentence because it can be used for at least a dozen things. I dont want to leave anything out. IMHO, juwo is a new concept. IMHO it is very powerful - but I am getting carried away...

I have reorganized the page so that the simple explanation with the diagrams comes first.

I have to also say this. Your recommendation, wufoo.com; "Online HTML forms" means nothing to the layman. Similarly, I think the layman will not understand anything by "juwo is...

A "Swiss Army knife" piece of software that gives more power to consumers to structure snippets of audio, video and text as a bullet list, to more easily index and annotate them, and to share the lists with others. Its benefits extend to multimedia as related to more enriching broadcasts, collaboration and organizing".

Yes, it may look like I have put the Help manual there. That is intentional. For a new concept, I believe that if people cannot get help easily with the details, then they will stop using it. Help manuals tend to be secreted away in software like a squirrel hides nuts.

Of course, it can be argued successfully that I have already scared even the geeks away!

I am not justifying, but explaining my rationale. I hope everyone at news.YC will continue to engage with juwo.

Anil Philip juwo.com

You can either choose to emphasize how POWERFUL--as in scale--that Juwo is OR you can emphasize how EASY it can make my life.

Right now even though you have glimpses of trying to show how it can help me, the overall tone of your site(confirmed by your posts here) is on features rather than practical use.

Any tool can be used to do dozen things. Our site can be used to post music, lectures, pranks, cries of your first child and literally hundreds of other things. But it has its few primary uses and you have to pin them down and focus on those DEFINED audiences in the BEGINNING stages. Otherwise you end up confusing EVERYONE as you seem to have done here.

I'll help you get started if you're interested. This should make for a good mini guide too for folks in your position Answer the following questions for me in LESS than 20 words each:

1. What is the problem? 2. Who is it a problem for?(note: everyone isn't an answer; think age groups, job profiles of people MOST likely facing the problem you describe in #1) 3. How do you plan to solve this problem? (theoretically, not what Juwo is) 4. How is Juwo solving this problem

Use these guidelines: - Be as specific as you can be. - Use as simple words as you can use.

Zaid,

Thanks for replying.

1. What is the problem? 2. Who is it a problem for?...

is a very basic exercise. In fact it is on the first slide of my investor presentation. I have thought through this in depth.

I will feel comfortable discussing one aspect of it on this board.

1) "I cant skip to the important parts when viewing AV" 2) Both publishers and consumers.

thanks, Anil

Too vague on #2.You're getting somewhere in #1 by defining specific user use--just make sure it is ACTUALLY a sizable problem for the mass(not just you).

Best of luck with your presentation.

I dont have any presentation scheduled - but you do! (best wishes with it at YC).

publisher: ABC, BBC, CNN, youtube etc...

consumer: you, me, joe, jane, hari, harry.

By "powerful", I am talking about how it can ease problems first, and scale second.

But you haven't convinced me I have a problem--let alone Juwo can solve it. It could be that I'm not the primary audience which is why I asked you to define it AS specific as you can. You're still swimming in vagueness friend...

I have to be honest I don't know what is Juwo. The exercise was not to tell ME about Juwo but to in general clarify for everyone here. I do hope you'll be able to answer those questions here at some point.