> It's easy to rank higher in search engine for something you are 100% focused on compared to a big stores where it's only a small thing that they don't highlight.
Exactly. The classic example that always comes to my mind: I work with audio and music production in my spare time and looking for equipment from that category will almost certainly result in a first search result from Thomann, a store focused on studio gear (like Sweetwater for europeans/germans), rather than Amazon, eBay and Co.
Exactly. The classic example that always comes to my mind: I work with audio and music production in my spare time and looking for equipment from that category will almost certainly result in a first search result from Thomann, a store focused on studio gear (like Sweetwater for europeans/germans), rather than Amazon, eBay and Co.