This is probably happening already. The feed itself is no longer sorted by date (you get some highlights that you can dismiss but hey, here they are again), and then even content liked (not retweeted) by people you follow shows up. This makes absolutely no sense for the user, as it happens on Facebook. I assume it's a way to tackle the lack of original content generated from individual users / content consumers (e.g. friends you follow).

What I would like is a simple list of followed users with four columns of tickboxes: [] tweets [] replies [] retweets [] likes.

What I get is an unpredictable mishmash that seems deliberately designed to drive me away.

this is an elephant in the room. most people simply do not produce any useful content. they just auto tweet links or comment on something random and specific that is uninteresting.

But on twitter, it doesn't bother me if most people aren't interesting. I only follow the people I want to follow.

but there aren't that many interesting ppl with interesting stuff to say. So less of those ppl to follow.

i don't necessarily agree, but regardless if i did, i'd rather view the content i signed up for in a true chronological way

The problem is, there's too much they're trying to show you. They can't fit it all, and users would get bored quickly if they tried. If I saw everything my 300+ "friends" on Facebook did every day, plus everything every page I followed said, plus everything that's recommended, plus every ad they wanted to show all shown in the same order they were posted in, I'd be scrolling for five minutes and only be a few moments back in time.

And for other people, they'd look at it once a day, and the next day might be exactly the same. So what's the point in visiting constantly?

It's done to hide how active or inactive your social graph actually is.

They are doing similar stuff already, not that bad, but it's getting worse every month. It was always a chronological feed, but these last years they just shuffle thing around when they see fit.