That's a paired down version from 30 minutes. The decision we faced was:
Do we think asking people to watch a 30 minute intro video will cause far more people to drop off than a 15 minute video? If yes, can we convey a lot of the value of Wallaroo in 15 minutes and get them interested in learning more?
We decided the answer to both questions was yes. I'm planning on doing a couple longer intro videos for those with an appetite to learn more at a slightly more relaxed and less hurried pace.
My question to folks would be, what's the longest you'd be interested in watching? I have enough to cover that I could do:
30 minute, 60 minute or 90 minute videos, each providing more depth. How much time are folks generally interested in investing in videos of this sort?
Do we think asking people to watch a 30 minute intro video will cause far more people to drop off than a 15 minute video? If yes, can we convey a lot of the value of Wallaroo in 15 minutes and get them interested in learning more?
We decided the answer to both questions was yes. I'm planning on doing a couple longer intro videos for those with an appetite to learn more at a slightly more relaxed and less hurried pace.
My question to folks would be, what's the longest you'd be interested in watching? I have enough to cover that I could do:
30 minute, 60 minute or 90 minute videos, each providing more depth. How much time are folks generally interested in investing in videos of this sort?