Hey I am the CEO of PeerIndex -- the rationale is design patterns and frameworks.
For our business, UX is important but not absolutely critical (at least at the working proof of concept stage).
Excellent design is expensive and time consuming and vital for some businesses. I felt for ours, good and clear would get us very far along--and could be done with a lower investment by using a framework (e.g. blueprint) and some commonly used design patterns.
When we know more about our users (A/B test, A/B test, etc) we'll invest increasingly more in the UI and perhaps we'll look and feel different. Although I still see us leaning heavily on frameworks, for the attendant benefits.
If you are an awesome UI designer or visualisation person in the mood to challenge us with your thinking, let me know ;)
For our business, UX is important but not absolutely critical (at least at the working proof of concept stage). Excellent design is expensive and time consuming and vital for some businesses. I felt for ours, good and clear would get us very far along--and could be done with a lower investment by using a framework (e.g. blueprint) and some commonly used design patterns.
When we know more about our users (A/B test, A/B test, etc) we'll invest increasingly more in the UI and perhaps we'll look and feel different. Although I still see us leaning heavily on frameworks, for the attendant benefits.
If you are an awesome UI designer or visualisation person in the mood to challenge us with your thinking, let me know ;)