One thing that always I feel on discussions about AMP is that is something that is going to happen, and is not, is happening right now, regular users are already having better and great experiences on mobile.
That is the good side that I see of the project, Google was capable of do that in about 2 years. Pushing development best practices seems that was not enough, companies stills doing awful job on the performance side of their websites.
AMP was like force companies to do other version of their websites with limitations that prevent doing stupid development and design decisions like js/css/html bloat, repeat components and more.
You like that beautiful readable and organized Medium post?, is a good experience right?, well, it happens that the editor has a lot of limitations like only let you choose 3 text hierarchies, 3 image sizes, one font family, no colors, etc. For me AMP is something like that but in the development side instead on the visual design side.
The terrifying part is that Google has created a parallel version of the web who fill their needs, a stripped down version[1] that feels like an authoritarian power blocks the freedom that the "native" web always has, also happens that this parallel version has some advantages and people are loving it.
One thing that always I feel on discussions about AMP is that is something that is going to happen, and is not, is happening right now, regular users are already having better and great experiences on mobile.
That is the good side that I see of the project, Google was capable of do that in about 2 years. Pushing development best practices seems that was not enough, companies stills doing awful job on the performance side of their websites.
AMP was like force companies to do other version of their websites with limitations that prevent doing stupid development and design decisions like js/css/html bloat, repeat components and more.
You like that beautiful readable and organized Medium post?, is a good experience right?, well, it happens that the editor has a lot of limitations like only let you choose 3 text hierarchies, 3 image sizes, one font family, no colors, etc. For me AMP is something like that but in the development side instead on the visual design side.
The terrifying part is that Google has created a parallel version of the web who fill their needs, a stripped down version[1] that feels like an authoritarian power blocks the freedom that the "native" web always has, also happens that this parallel version has some advantages and people are loving it.
I see AMP as a temporary patch of the web.
[1] https://ampbyexample.com