I see it like a credit report. Have a bad credit report, it makes you look bad. Have no credit report, it means you're a risk because there is no data on your behaviour. As the world leans in to using social as a form of credit check, we will have to learn the right way to use it for a very different purpose than it was designed for.
Legacy TV during non-prime time is full of commercials about credit cleaning services and similar; perhaps that's the future of social media.
I would be willing to pay a modest sum of money to a startup willing to provide bland and inoffensive social media "filler" content. This is already the norm for celebrities, but at some point it can be automated for the masses. Give me a giant list of checkboxes to select the message I'd like to provide to corporate data miners, then I never have to be bothered with facebook again...
I also see it like a credit report, but for a different reason: some companies make money by recording your activity and selling your data. They use their profits to corner the market and create an oligopoly so powerful that people just accept it as a fact of life. Finally, when people realize the power they've given these companies and the danger they're in (see: Equifax), they are outraged, but the companies are basically an institution at this point.
