To quote from the clip "Cambridge Analytica went to Facebook and said we’re conducting academic research with this app. Facebook apparently said O.K. and didn’t do a lot of diligence and through that, because they were able to get sort of the direct access from the people who installed the quiz app and then gather all the information from the friends of the people that had installed the app and that includes likes, you know their various posts, the pages that they subscribe to, just a ton of information. They were able to gather really detailed profile information on 50 million Americans."
The quiz was only a ruse to obtain much more valuable information. Sure FB recently ended their relationship with Cambridge Analytica, but they have probably known about this for months. There's a lot of anger at FB these days and deservedly so.
To quote from the clip "Cambridge Analytica went to Facebook and said we’re conducting academic research with this app. Facebook apparently said O.K. and didn’t do a lot of diligence and through that, because they were able to get sort of the direct access from the people who installed the quiz app and then gather all the information from the friends of the people that had installed the app and that includes likes, you know their various posts, the pages that they subscribe to, just a ton of information. They were able to gather really detailed profile information on 50 million Americans."
The quiz was only a ruse to obtain much more valuable information. Sure FB recently ended their relationship with Cambridge Analytica, but they have probably known about this for months. There's a lot of anger at FB these days and deservedly so.