Your fears are noted and valid. However, this propaganda hydrogen bomb already happened once to humanity with the advent of mass media. The wealthy were (and are) using mass media to sway the same 5-10% (and likely more) that you're referring to.
Maybe the future brings us more personalized and targeted propaganda, but the number of sources will likely be more varied. The propaganda distribution cost is lower. Moreover, I think much of humanity will adapt and counter propaganda as part of an ongoing cat-and-mouse game in the persuasion and disinformation business.
I only referred to the political class because I think this topic is only getting attention currently because of political games being played. However, I believe the current beneficiaries of the last propaganda hydrogen bomb (the current mainstream media) dislike the new market entrants and don't want to compete -- that is why they are vilifying the owners/controllers/developers of the AIs that you are also concerned about.
Maybe the future brings us more personalized and targeted propaganda, but the number of sources will likely be more varied. The propaganda distribution cost is lower. Moreover, I think much of humanity will adapt and counter propaganda as part of an ongoing cat-and-mouse game in the persuasion and disinformation business.
I only referred to the political class because I think this topic is only getting attention currently because of political games being played. However, I believe the current beneficiaries of the last propaganda hydrogen bomb (the current mainstream media) dislike the new market entrants and don't want to compete -- that is why they are vilifying the owners/controllers/developers of the AIs that you are also concerned about.