Perhaps Apple employees get tired of not being able to talk about what they do at work in social settings. Leaking provides an outlet so that their friends and family might have an idea of what they're up to. It's still sort of an ego thing, but having to hold your tongue at parties can get really exhausting.
option A:
“I’m working on really cool / inconsequential shit. But I can’t tell you about it. Maybe we can catch up next year and I can tell you what I did”
