It was huge for them. My point, though, was that we made our own mistakes. If we had had a better user experience before TC40, they either wouldn't have made such an impression at the event or wouldn't have overtaken us so quickly.
Very nice article - many lessons learned and I think you're on the mark there, TC40 gave Mint social proof - if they can win within their own community then it must be ok.
I wonder if personal financial software is a tougher market for adoption than business financial software is.
It seems to me that many of Wesabe's features are also relevant to small businesses who are already used to making more input decisions and "wrestling" with their financial software and who might be more willing to adopt if benefits exceed costs.
I am working on a financial system that is directed more toward business than individuals (however still relevant to individuals) and I am looking for a co-founder. If you're interested Marc, I'm @blusie on twitter.
