Absolutely, I'm doing it for games and with quite some success.
But I think there's more to it than just that analytics is a particularly versatile industry, most of the stuff Google does could be retooled to solve x (or a variation of x) for a different y - and has: redtube, 5mins etc - let alone the also viable same y but better solution.
If it's not one of their handful of monolithic and to date unbeatable successes then their presence in a market really doesn't do anything more than validate it.
But I think there's more to it than just that analytics is a particularly versatile industry, most of the stuff Google does could be retooled to solve x (or a variation of x) for a different y - and has: redtube, 5mins etc - let alone the also viable same y but better solution.
If it's not one of their handful of monolithic and to date unbeatable successes then their presence in a market really doesn't do anything more than validate it.