> It turns out that Xobni is not really an Outlook plug-in company. Rather, it's a company that makes a platform to abstract the difficult-to-write-for-Outlook, as well as other less-broken e-mail services, and that allows the creation of new products that integrate e-mail data with other apps.
and
> if Salesforce.com wants to write a plug-in that tightly integrates its CRM data into Outlook ...
Compare that to what I wrote here a couple days back:
"With this synchronization across mail clients, Xobni has transformed itself from an analytics feature [of Outlook] to a full-fledged network to manage your contacts and interactions. I could see this integrating powerfully with, for example, Salesforce.com."
This article throws the term "hook" around. Do they mean binary rewriting or some other kind of hooking? That's awesome if Xobni went the rewriting route.
and
> if Salesforce.com wants to write a plug-in that tightly integrates its CRM data into Outlook ...
Compare that to what I wrote here a couple days back:
"With this synchronization across mail clients, Xobni has transformed itself from an analytics feature [of Outlook] to a full-fledged network to manage your contacts and interactions. I could see this integrating powerfully with, for example, Salesforce.com."