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Think it's a smart decision, the Chinese market is full of DJI or Xiaomi anyway, so they will not be losing any market share there.


What? The GoPros sold in the US will just be produced in a third country, the article doesn’t say where though. You can still get a Chinese made GoPro in China

The interesting bit is where GoPro will get the cameras for the US market produced.


>The interesting bit is where GoPro will get the cameras for the US market produced.

I'd guess Thailand or Japan. I clear international freight through customs for my primary income and see a lot of finished cameras, and even just CMOS, with the most common countries being China, Japan (e.g. Canon) and Thailand (e.g Nikon). A lot of complete digital still image AND video cameras come out of Japan and Thailand actually.


Japan has a much higher manufacturing cost (it defeat the purpose of GoPro's move of evading tariff to reduce manufacturing cost.)

Thailand, on the other hand, has a mature digital imaging electronics manufacturing industry. Some of the lower end SONY digital cameras/electronics have been made in Thailand / Malaysia too.


Interesting, because I was guess Mexico or maybe Foxconn in Brazil, but I guess it makes more sense with a country that already have camera production facilities.


> The interesting bit is where GoPro will get the cameras for the US market produced.

If silicon fab, die packaging, and rigid-flex sub-assembly of the critical camera piece were all done in China, then subsequently forwarded to another country which doesn't have a looming destination tariff threat for final assembly, would this risk still be interesting?


The PCB + sensor, while effectively are the 90% of device value, can still be justifiably declared to American customs at 110% of their cost in China, and many companies vying for coveted "made in USA" stamp do exactly that.

What comes after is easy to imagine, they are being put into a very expensive casing, and stamped with their new place of "origin."

You can research yourself how "made in USA" Google Pixels were made


If you look at the price difference between GoPro and clones you really are mostly paying for the brand.




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