"The Walt Disney Company itself states that this process is done to both control their market and to allow Disney films to be fresh for new generations of young children. A side-effect of the moratorium process is the fact that videos and DVDs of Disney films placed on moratorium become collectibles, sold in stores and at auction websites such as eBay for sums in excess of their original suggested retail price. The practice also has made the Disney films a prime target for counterfeit DVD manufacturers."
By making the movies hard to buy, they create an incentive for counterfeiters to sell bootleg versions. Not only does this take revenue away from Disney they could otherwise earn, it also floods the market with fake versions that are most likely lower quality, actually causing a bad experience for new generations instead of the intended effect.
