I cannot imagine when the product group was sitting around kicking out product ideas that this didn't make at least a few of them chuckle. I can imagine that at least a couple of them went home that night and, laughing, told their SO, "... and we're going to put asparagus in it and sell it for $6!!!"
I mean, how could any normal person NOT laugh at this?
The label makers are sophisticated and simple enough to use that anybody working in the store could have made them. I think the "product group" in this case was a manager or employee dicking around in clever ways trying to increase sales for his or her department.
There was no product group involved. This was made with the involvement of, at most, a handful of people at a single local store. Those bottles you see in the photo may well be the entire total number of these bottles that were ever made.
I mean, how could any normal person NOT laugh at this?