The thing is that there's really no other nascent burgeoning platform that could take its place (like reddit did to digg). The Internet has become much more centralized in the past ~8 years ago. And so because of that, users have no choice but to deal with it. I feel like one such event that could do it though is turning off their API for 3rd party applications. Wouldn't be surprised if it happens soon either, given the advertising pushes they've given their native application over the past year.