Several brands got famous doing this. One of the earliest that comes to mind is Craftsman. You could return anything they made even years later, without a receipt. Nordstrom is also famous for this same policy. Amazon basically has this policy today, as does NewEgg. So does the kitchen goods company Zwilling J. A. Henckels.
Even though it seems like digital products might be easier to rip-off, they have nearly no cost to produce -- so the risk is higher for a seller of physical goods. They'll incur the cost of giving you a second product or refunding your money after you've used up a product so that it can no longer be sold again.
In selling services, I've always offered this policy. Few very people will take me up on it -- far less than 1%. Probably 0.2% in total. Knowing they can get their money back if not satisfied gives new customers the confidence to try me for the first time and encourages existing customers to spend more.
Studies have shown that most of your new business will come from existing customers. In this case, the cost of acquiring that business is probably less when it's just giving them a product (or a refund) vs. trying to acquire them from the market as a new customer through advertising.
Even though it seems like digital products might be easier to rip-off, they have nearly no cost to produce -- so the risk is higher for a seller of physical goods. They'll incur the cost of giving you a second product or refunding your money after you've used up a product so that it can no longer be sold again.
In selling services, I've always offered this policy. Few very people will take me up on it -- far less than 1%. Probably 0.2% in total. Knowing they can get their money back if not satisfied gives new customers the confidence to try me for the first time and encourages existing customers to spend more.
Studies have shown that most of your new business will come from existing customers. In this case, the cost of acquiring that business is probably less when it's just giving them a product (or a refund) vs. trying to acquire them from the market as a new customer through advertising.