This. We have this in Minneapolis / St Paul. It just _works_. We're rolling it out on most of the highways. I wish we had it on _all_ lanes on all highways already, because what is the point of having a 60mph road if most of the time you are barely going 20mph, or trip lengths are otherwise completely unpredictable?
There is a concept in economics called spontaneous order. Once the cost of congestion becomes apparent through the price mechanism, then society can reconfigure itself to adapt to it. But you have to have the price mechanism first. People will say, what about this, what about that. It doesn't matter. People will figure it out and adapt, but you need to implement congestion pricing right now, because practically every medium size or larger city in America has terrible traffic congestion problems. Importantly, you cannot set a price ceiling (like Houston did at $8), as it will not work effectively because it will not allow the price mechanism to work and will cause a shortage of road capacity and you end up with no material change.
Changes in laws and zoning and public transit will occur. Given a little bit of time, the emergence of various kinds of social order from a combination of self-interested individuals will occur.